CFDA Reportedly Reevaluating The Traditional Format Of Bi-Annual New York Fashion Week
Eventi postato da teganlucas || 8 anni fa
The Council of Fashion Designers of America announced that it has partnered with global management consulting firm Boston Consulting Group to reevaluate the traditional structure of New York Fashion Week.
Currently, the event takes place in February and September annually, and it showcases designer collections six months in advance for industry insiders.
"Designers, retailers and editors have been questioning the relevance of Fashion Week in its current format for some time," Steven Kolb, president and CEO of the CFDA, said in a statement on Tuesday according to Fashionista. "Out of this industry need came our decision to hire Boston Consulting Group to create an in-depth analysis and road map for the future of Fashion Week."
One of the main problems with the current NYFW format is that consumers see an outfit they love and then can't buy it in stores for six months.
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"We have designers, retailers and everybody complaining about the shows. Something's not right anymore because of social media, people are confused," Diane von Furstenberg, chairman of the CFDA, told WWD.
"We have some ideas. Everyone seems to feel that the shows being consumer-driven is a very good idea," she added.
Designer Rebecca Minkoff announced yesterday that she plans to present her namesake brand's spring/summer 2016 collection on the runway for the second consecutive NYFW event.
For the February 2016 version of the New York fashion event, Minkoff reportedly plans to invite retailers, editors, bloggers and other fashion influencers to an IMG-sponsored venue. Five-hundred or 900 people (depending on the location) are expected to attend — about 30 to 50 percent of the audience will be "everyday" consumers.
Ken Downing, senior vice president and fashion director of Neiman Marcus, also spoke out about his support of Minkoff's NYFW schedule shift.
"The history of fashion shows was to show the buyers and the press the message of the season," he explained to the U.K.-based trade publication. "But technology has utterly changed everything in our industry. That customer continues to follow Instagram and Twitter and watches the live-stream of fashion shows. When they are seeing clothes, they are less aware of seasons. What they are seeing, they want."