With the nerves to the skin, hundreds of students of fashion these days preparing his final collection of race in Spain. Almost a hundred centers offer specialized courses in Fashion Design, over h...

Creativity paused

Eventi postato da rayqi2018 || 7 anni fa

With the nerves to the skin, hundreds of students of fashion these days preparing his final collection of race in Spain. Almost a hundred centers offer specialized courses in Fashion Design, over half of which are divided equally between Madrid and Barcelona. Despite the crisis and youth unemployment at 46.49%, the figures used from schools paint a radically different picture. A very favorable situation, directly related to the success of fast fashion companies who champion the Spanish Inditex and Mango.(formal dresses online)

Beatriu Malaret, director of education and quality of LCI Barcelona, where designers Josep Font (DelPozo creative director) and Juan Vidal formed, explains: "The school numbers are brutal." Of the 31 students who graduated last year, they are currently working 27, of which 21 are doing in a job related to what they studied. A brilliant 83% occupied, mainly by large groups. This new perspective of employment, in which raw joining a large company over individual ambition to create a firm itself, is changing the teaching approach, with a better balance between creative curriculum content and teaching of business nature and executive. It is also changing the profile of students who come to the classroom, "Now they come with another spirit. no longer has that romantic individualistic and creative image. In addition, failure and personal excesses have also taught us what not to follow the models are "continued Malaret. He adds: "Many people do not want to live the madness of being a designer. They prefer to work in large companies, because that contribute their grain of sand but without much responsibility. "

Departamento de diseño de Inditex en Arteixo ubicado en A Coruña.

In response to demand, be bright is not enough. creative, problem-solving and technical skills, empathy and, above all, the ability to work in group are some of the prerequisites for integration into equipment companies like Inditex and Mango. Creative director Carole Touati, which eventually works as ojeadora looking for new talent for fast fashion companies, gives more clues: "The most important thing is to be sure that this person knows detect what will work. They are a kind of mix between trends and designers hunters. Not someone who suddenly going to bring a revolutionary idea on a creative level. " After two years looking for young artists who are integrated into the workflow of companies in fast fashion, Touati has concluded that understanding the market is more important than having voice: "At first looked very good designers, collections powerful, but in the end I realized that if we were not able to understand fashion and trends would not be elected. "

Attracting new talent

Inditex also has a talent contest called Talent attraction & Co in collaboration with 18 Spanish schools. In operation since 2014, 10 participants have joined the group thanks to him. An initiative that reminds the parade contest the newly-defunct Fashion Fad platform, which could gather each season in Barcelona the best work of schools. The young Enric Marti, graduated last year ESDI, he was one of the last awards. Marti, who now works as an intern for a major firm demi-couture, it was clear he did not want to start his own company after leaving school: "I always thought that we are very young and we have so much to learn ...".(short formal dresses)

 

Can this new perspective be affecting the level of creativity of the most promising students? Touati not believe: "They think I'll be there a few years and then I'll have some more money to do what I really want. They have to be pragmatic. During that time put creativity paused. "