don't understand why Sonic is good, and this is not right, it's not Sega enough.' And so if you avoid that problem entirely, it may be beneficial.It's interesting when you look at Sonic specifically. I think we realized about three or four years ago where we were perhaps going wrong on NBA 2K18 MT certain platforms, mostly PlayStation and Xbox. And I think it was because we didn't actually realize that we've got these two broad audiences. We were trying to make something that the whole fan

to enjoy it, but then maybe 10 year olds will play it, and it was just like oil and water. I think what we've understood now is that we need to try and drive the product in two ways. For example, that's why we launched Sonic 4: Episode 1. That was clearly aimed at our original core fan base, and that's done extremely well. Always people are going to say you can do it better, and we listen to Cheap NBA Live Coins that and we try that. And then you've got something that was more aimed at young

like Sonic Colors on Wii and DS -- even though that did actually crossover quite nicely, but that was more aimed at a certain audience. I think we've understood that. So now that we have that [understanding], I think we can craft the game appropriately so that we're keeping both audiences pretty happy with what we've got. The unique one is Sonic Generations, because actually we're bringing those two together, so that you've got a 2D and 3D appeal for both of those audiences

So we listen, we're working as hard as we can. Can we improve quality? We can always improve quality. Are we always going to nba18mt make people ecstatically happy? No, we're not. That's the creative business, isn't it? That's like everything, I think.It's also one of the dangers of having a strong IP that had its strongest years in the 90s. As far as the core fan base is concerned, you can't really give people back their childhood nostalgia, you know? Which is what they want.Yeah, exactly.