Genesis title or whatever.But what we're trying to do is make ourselves relevant for the modern gaming audience. And like any other software company, people remember the names of the games, rather than what they think of us. You know it is quite interesting, because we are privileged having a name like Sega.But to so many people there are so many different impressions of what that means, and it would be impossible for us to try and act like a first party company, trying to Madden NFL 18 Coins

and recreate that. So again, working with product is the most sensible thing for us to do.How important is that legacy IP in terms of keeping it around and reviving it versus moving it in new directions?It's like everything, it's a balance. We really rely on a lot of our classic IP, obviously Sonic being the Buy Madden NFL 18 Coins biggest one. And we take pains to make sure that we suit both our core fans -- old people like me that have grown up with Sonic -- but also the whole new load of our consumers that

got for Sonic in the younger groups. So something like Sonic Generations is a perfect balance of providing something for two different audiences, so we're very cognizant of trying to provide that where it's relevant. But we have had experiences where we've tried to reinvent old Sega IP Actually, we haven't done it hugely successfully, and therefore we only embark upon something that uses the existing Sega IP if we can make it highly relevant for a modern audience. And

on XBLA and PSN in particular, we've had a lot of maddenvip success with old Sega IP, where we can provide more of a bite-size or a memory-driven experience. To try and reinvent something, we have to create a whole new game, and therefore we're very selective of what we do.Yeah, I mean thinking back to the agnostic idea, it could be potentially beneficial. Because pretty much anytime a Sonic game is made, for instance, the core people wind up saying, 'Well, clearly these