To see Made L.A.'s Moschino runway show June 10, you'll need at least $250 – and an American Express card
The tickets for Made L.A., a two-day, fashion-focused, open-to-the-public event that WME-IMG is staging at L.A. Live June 10 and 11, went on sale at 10 a.m. Monday with prices for the inaugural event ranging from $10 for a shopping pass to $400 for a VIP pass to the Moschino men’s and women’s June 10 runway show, with the ability to purchase tickets for the latter limited to American Express card holders. VIP tickets to the other previously announced fashion show, the runway debut of Tyler the Creator’s Golf Wang collection on June 11, cost $150 and are available regardless of charge-card affiliation.
There are lower-priced tickets up for grabs as well; $250 and an AmEx card gets you in the door at Moschino, a seat at the Golf Wang show is a minimum of $55. Additional details and a link to buy tickets can be found at www.la.ma.de.
The lowest-priced pass currently on offer at the website is a $10 Friday evening (6 p.m. to 11 p.m.) pass to the Stores, a retail environment described in Monday’s announcement as “an open-air market … featuring designs and artwork on sale from 30 world-class fashion designers, artists and brands.” That price jumps to $15 for either a Saturday day (noon to 5 p.m.) or evening (6 p.m. to 11 p.m.) pass. Organizers say the full roster of designers and artists participating in the market will be announced soon.
Since the traditional fashion-show format consists of brands sending their collections down the runway for the benefit of wholesale buyers and the fashion industry press, it’ll be interesting to see what kind of crowd turns out for a consumer-focused show priced from $55 to $400 a head. But if anyone in the fashion world today has that kind of marquee name, it’s probably Moschino’s L.A.-based creative director, Jeremy Scott, whose star has been burning pretty brightly as of late -- and who, according to a recent report in WWD, has signed with WME IMG. (According to a May 5 story in the fashion industry trade paper, Scott “will be repped by talent agency WME for entertainment opportunities including film, television, theater and books, while IMG will manage his fashion pursuits.”)
A partnership between WME IMG and AEG, Made L.A. is set to take place at L.A. Live’s event deck, the top floor of the parking garage at 1005 W. Chick Hearn Court in downtown Los Angeles.
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