The UK’s largest plus size fashion event the Curve Fashion Festival has named top high street retailer, New Look as their headline sponsor.

Back in Liverpool this September, the fashion event celebrates all sizes and recognises that not all women are the same shape.

As sponsor New Look will have a huge presence at the festival offering attendees the chance to view and buy items from their latest collection, chat to members of the New Look team and have a sneak peek of up-coming product that is yet to hit stores.

New Look’s best-selling beauty range will also be on sale at the event.

This sponsorship deal is another indicator that plus size style is playing a major role in the mainstream fashion industry.

Director of the festival Zoe Ellis-Pennick from Wirral said:"I am so thrilled to have New Look Curves partner on the 2017 Curve Fashion Festival.

"To have such a leader in high street and online fashion retail support the event and help cement it as the UK’s leading plus size fashion event shows how far plus size fashion has come."

New Look's Curve range has made them a global leader on the high street with their collection featuring more than 200 catwalk-inspired styles in sizes 18-32.

Buying merchandising and design director at New Look Alex Dimitriu said: "We’re delighted to be sponsoring the festival this year.

"It’s an amazing event in the fashion calendar and after being involved last year we were keen to maximise our partnership.

"As a leader on the high street for plus size fashion, our curves range has seen huge growth in the last year and we’re so excited to bring our incredible range to the curve fashion festival audiences."

The festival will take place on September 9 at the ACC Exhibition Centre.Read more at:formal dresses | cocktail dresses