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The rising demand for product innovation, productivity enhancement, reduction in operational costs as well as increasing deployment of PLM solutions in the non-traditional end-use sectors such as consumer products and retail, medical devices and pharmaceutical are some of the key factors driving the growth of PLM market, globally. Product Lifecycle Management (PLM) Market Expected to Reach US$ 75.87 Bn by 2022 Globally.

PLM software & solution providers are evolving their marketing by using videos to communicate value and educate new customers. Video marketing is increasingly being used by product management solution to market their solutions.