If you didn’t travel to Florida for Miami Swim Week, then get a seat for the Los Angeles version.

L.A. Swim Week returns Tuesday with a swimwear fashion show — and a pop-up shop

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If you didn’t travel to Florida for Miami Swim Week, then get a seat for the Los Angeles version. Returning for its second year, L.A. Swim Week — actually it’s only a one-day event — will paddle into the Skirball Cultural Center on Tuesday, and organizers are hoping the style event makes a splash on and off the runway.

Models at the Lybethras swimwear show in Miami Beach, Fla.

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The day-long event will feature a pop-up shop with 20 brands selling swimwear and beauty products. An 8 p.m. fashion show is set with models who will wear swimwear from 10 designers.

“The meaning [of the event] is to bring together designers of different cultures,” said Connie Borja, executive producer of the event.

She moved to L.A. from Colombia 25 years ago and got her start in the fashion industry when she began designing baby clothes in 2003.

Eight years ago, Borja mentioned the idea for the swimwear event to Elizabeth Zoraida Cardoza, who oversees marketing for L.A. Swim Week.

“She had this idea, and for it to come from concept to fruition, she has had to do a lot of sacrifices, a lot of networking in a different language — in multiple languages,” Cardoza said.

Borja said she ultimately created the event, in part, to be a showcase for her swimwear line called Amour.

Swim Week is “about beauty and passion and sex appeal and health,” Cardoza said, adding, “It’s really describing what I think California was to.”

Cardoza said future plans include expanding Swim Week to show lingerie and sportswear.

Last year, about 550 people came to Swim Week, and Borja said she expects the audience number to grow to 600 to 800 people this year.

Tickets for the pop-up shop and the platinum-level seating for the fashion show are sold out. As of this afternoon, $30 general admission tickets for the fashion show were available online.

 

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