All Undone Lottie (available corsets wholesale SS14) and Lola Sets Its pretty safe to say, that its not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Beckys Twitter page for about five seconds to prove it), were really rather excited about All Undone. Think all-Christmasses-at-once excited.

So when we were invited to All Undones wholesale halloween costumes launch party in the rather swanky Mahiki bar in Green Park, London, if course we had to fight all the odds (aka: the m27 and the m3) to be there. All Undone Lingerie Swing Tag And we really werent disappointed. Since spying this brand on Twitter what seems like a lifetime ago and getting a closer look at Pure London back in February, weve been hot on the heels of this promising luxury lingerie brand.

Most bra brands which were familiar with and that wholesale christmas costumes are actively full bust brands rarely focus on both fit and sex appeal, something that All Undone are promising to hit on the head. The excitement probably cant be expressed effectively in words, but the expectation is pretty high on these guys to deliver! Becky Mount, All Undone Lingerie LaunchBecky Mount, Lotte Debell at the All Undone Lingerie Launch It was great to get another look at the products, and since at Pure the samples were hung up on rails as opposed to being modelled, so it was difficult to really see and get a feel for how these bras might fit. I was so excited to see them being modelled by a handful of (pretty amazing!) models, all looking pretty jaw dropping. The sets definitely look even better on than they do on the hanger! Not if they make me look anywhere near as darn hot as these ladies then I pretty much need yes, need the whole collection. How smoking do they look?

All of the sets really lived up to my expectations at least on the models and they looked like they fit wonderfully. Heres hoping they will on me, too! I have all my fingers and toes crossed All Undone Lottie body (available SS14)All Undone Lottie body (available SS14)All Undone Lottie balcony bra (available SS14) I really love the All Undone concept, and the sets theyve debuted with are stunning not only because theybe gorgeous designs, but because theyve really thought hard about making the collection appeal to many. Sure, from a distance it may look like there are two black and one nude bra, but really theres a really classic red, lace and graphite grey (which is such a subtle but welcome difference in a sea of black and red bras this season!), there are also some brave colour choices, for instance for spring/summer 14 the Lottie has a really unique colour twist of black, mint and a stunning two-tone petrol blue. All sets boast carefully thought out colour-ways and the effect of the contrasting panels is a stunning graphic affect. The bras are all very similar in style, but all different enough to have their own identity.

Perhaps more importantly than the colour schemes are the top notch materials which are used in All Undone. The founder Eva Phillips explained to us the great lengths that she went to to ensure that the fabrics sourced for All Undone are the very best in luxury and quality, and the silk, mesh and lace materials are all manufactured expertly in the UK. All Undone is a luxury brand for a reason, but its quality youre buying, not a label. With Lotte Debell at the All Undone Launch PartyAll Undone Lingerie Launch, MahikiAll Undone Lola Lingerie SetAll Undone Lola Bra Set Its definitely worth a mention how lovely their marketing is, too. All clean yet bold brand messages and stunning, empowering images. All Undone have done an excellent job with their visuals so far and have got the blogging and lingerie press world going crazy, all before their first collections are even released! Its when this happens that you know you have a great promise from a brand to fill a much-needed gap in the market, and certainly a humongous gap in my lingerie drawer!

Thanks so much to All Undone for the invite to the launch, good luck with the collections and we cant wait to try the ranges! Becky Mount, All Undone Lingerie Launch All Undone lingerie launches this week with a fresh, elegant and innovative range of underwear in sizes 28-34 and cups DD-GG, available from purchase from allundone.com.