The adult toy industry has an appetite for research. From vibrators to lingerie, sex toys come in all shapes and sizes. But how do you know which ones are best?The adult toy industry needs data that can help them make informed decisions about what products to sell, where to sell them and how much they should cost. To get this information, researchers conduct surveys on their customers' preferences and behaviors--and then use it as part of their decision-making process (1). Surveys are also used by manufacturers who want feedback on their latex-free vibrator with app lines or new ideas before releasing anything into the market place.