Barbie, the doll quintessential blond-haired, has lost its thick foliage. Mattel has achieved a bald Barbie to support a wonderful initiative to help children who are battling cancer by chemioteriapia or who have been affected by alopecia or trichotillomania. It is a campaign promoted by two moms on Facebook Group "Beautiful and Bald Barbie", addressed not only to raise awareness and all the corporate world but also the media imagery. A fan page, the one on the famous social network discount wigs human hair, which not only boasts about 153,000 "likes" but had the merit pressing Mattel and kick off the production of the famous example of the doll without hair. The two women, become bald after chemotherapy, have launched the proposal in particular to help to children who are affected, to help them to accept the change of the body due to a psychological therapy.


The doll will not be put on the market, but given directly to children's hospitals with a special pack with a wig kit. A victory obtained thanks to the visibility of social networks through the masculinization of a message and a coherent proposal, useful and positive. An idea that after an initial rejection was accepted by Mattel who created the famous doll showing on the one hand to be sensitive to the issue and on the other you understand the influence of Facebook and social media in corporate policies. Now the two promoters are hoping to bring the barbie even on the shelves of toy stores and most likely succeed in this aim.