FacebookPinterestTwitterGoogleStumbleupon halloween costumes outlet Tumblr Lingerie shopping is such a funny thing: it brings out the insecurities, lots of emotions and personal issues. Feelings you dont really experience when you buy a new a bracelet.

Its a beautiful thing to see emerging boutiques lingerie manufacturer china like Bluestockings Boutique catering exclusively to queer- and trans-identified individuals, doing so well and getting the well deserved attention. We love that it shines some light on something thats been kept behind closed doors another important segment of lingerie consumers.

One thing I cant take, is that some people are now underwear manufacturer china calling all other lingerie shops close minded and judgemental. While Jeanne Pompadour online boutique has only launched last year (weve only done one photoshoot and borrow the majority of images from brands we stock), weve had our share of grateful non-traditional customers. And my history with not caring who buys the lingerie goes a while back to when I was working at Coco De Mer  the most open minded lingerie and sex toys business Ive ever seen.

Many of us (lingerie shops) love and dont discriminate our queer customers. Lingerie IS for everyone. Whats difficult is marketing it that way. While marketing it to the straight community is considered accepted for the media (unless youre cool like HuffPost) and something that doesnt intimidate the majority of people; marketing it to the queers will freak out the straight folks.

General concerns with lingerie industry are usually raised regarding the sizes of the used models, their race and overly sexualising/objectifying women, or getting annoyed at messages like Please your boyfriend by wearing this little red thong on Valentines day.  Although, its been discussed so much that Id rather laugh than get offended. The amazing Cora from The Lingerie Addict, is one of the strongest fighters against it all in the lingerie community. Sadly, our society has certain prejudices and even though, people are becoming more open minded, it still feels like a long way until we see ALL types of sexual minorities being represented in fashion campaigns, and especially lingerie. Again bravo to Bluestockings Boutique on their amazing latest photoshoot.

BUT what about other types of lingerie consumers being underrepresented:

Straight men who simply like wearing lingerie in secret, who get turned on by it?

What about women who got a boob job for personal reasons and wanting to look good?

And brave amazing people who had mastectomy?

Or very petite women who feel that they dont even deserve a nice soft bra because they are flat-chested?

What about huge amounts of lingerie being sold to sex workers?

What about men buying it for their mistresses?

What about a ton of used and unwashed lingerie being sold on eBay?

All I wanted to say is that our job as a lingerie boutique is to cater to everyone. It should never ever bother us WHO buys and WHY they buy our lingerie. Our job is to only make sure that the lingerie fits our customers and they feel happy in it. Plus if theres a demand for a certain style/brand our task is to fulfil it.

I truly feel that a magic recipe for marketing your brand to EVERYONE doesnt exist. Someone will judge you or will be left unhappy anyway. Hey, we get negative comments even about the face of our logo apparently it looks like a transvestite. Do we care? No. Weve picked a beautiful artwork that we loved by a local graphic designer. We loved the powerful look of that artwork, do we care what sexuality or gender it is? Hardly. Art is art.

What you CAN market is being open minded and non-judgemental, and employ a customer service team that is okay and comfortable with being asked non-traditional fitting questions. If you can afford it  create imagery that would resonate with wider audiences too.

Thanks so much for reading this!

Love you all,